I am constantly reminded why it's so great to be on Twitter (plan to get a Twitter account set up for Red, White and Blue Army sometime soon) and last night was no exception.
The U.S. men's national team strategically tweeted at midnight pictures of their newest jersey. It's just a red version of the blue and white jerseys that they alternated at the 2010 World Cup. Now, not only do I need one of the blue or white versions but I really need a red one. I mean look at it, so sweet.
It's all about marketing and the U.S. plans to wear the new red kits on Saturday as they host Argentina at the New Meadowlands in one of the biggest friendlies in U.S. soccer history. No doubt, while you watch Lionel Messi making guys look silly, you will also think hey I like those new U.S. jerseys. It's a genius move and sure to be a huge seller this summer what with the Gold Cup and these marquee friendlies (Paraguay next Tuesday in Nashville).
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